Cheryl Lin - Eat Train Love Founder & Director

Posted on March 23, 2016 by Kate Gallagher

Cheryl Lin - Eat Train Love Founder & Director

There aren't too many people in Singapore who haven't heard of Eat Train Love. Having launched only 2.5 years ago, ETL is a Personal Training and Nutrition Consultancy that has taken Singapore (and the Botanic Gardens!) by storm.  It's no surprise ETL has gone from strength to strength with founder, Cheryl Lin, at the helm. When you speak to Cheryl, it's easy to see how committed she is to personally improving the lives of each and every person she trains and coaches. 

Despite leading an exceptionally busy lifestyle with as little as 5 hours sleep some nights, Cheryl still makes time to treat herself to pink peonies.  We caught up with Cheryl at her home to find out more... 

To take time out for myself, I like to exercise...

I spend so much of my time training other people that exercising myself is a real luxury.  I love it.  When I get the chance, I also love to sit by the pool and soak up the sun...and on the weekends spend time at home with my dog and cat. 

On a typical day...

I'm usually up at 5:45am.  I take the dog for a walk and get to my first appointment at 7am.  I teach until about lunchtime and then I'm home again. I catch up on some admin, recharge, then get to my next block of sessions with clients.  I usually finish teaching between 8pm - 9pm. It's important to me that I give my clients a lot of energy so a power nap comes in handy on some of the longer days!  

Our brand attracts people who want to work hard and who are self motivated, this makes my job very rewarding...

People come to us when they are ready to change their lifestyles.  They want to make significant and sustainable changes to their fitness, nutrition and mindsets and that is the most rewarding part about running ETL.

The hardest part about running my own business is fitting it all in....

I'm still working on my time management skills! There is always so much that I want to do - I'm definitely more of a creative person than a rational person so my mind is always full of ideas. I shouldn't, but I tend to prioritize new projects and classes than working on spreadsheets!  Having said that, I have an excellent team now and I really need to learn to let go and delegate a bit more. 

If you're thinking about starting your own business, don't let fear set you back...

Fear that you won't be successful, fear that you won't get things right. Mistakes help us improve, and help us learn.  Also it's important that you create an identity.  Know who you are and what you're trying to create. If you stick to that your goals will be clearer and you attract the right people as well. 

 

3 beauty tips that I swear by...

1: Start each day with hot water and lemon or herbal tea

2: Take care of your body from the inside out - What you put into your body manifests itself externally. Particularly for women, once we pass 30 everything changes and it becomes so much more important to make the right choices about what we consume.

3: Less is more (unless it's eyeliner)

The last great meal I had in Singapore...

was at Lucha Loco.  They've changed their menu recently and added quite a few vegetarian items which I really appreciate. I've been a vegetarian for more than a year now and it's nice to be able to eat out and have choices other than mushroom risotto or french fries. 

I buy my own flowers...

I don't think women should wait for a man to buy them flowers!  I love fresh flowers in the house and I love just picking up a nice bunch from the markets.

I love pink peonies...

Female independence and empowerment are a big part of my personal and business philosophy, but I do think it is important to embrace femininity as well. I must admit I do have quite a lot of pink around the house and my ballet shoes are of course my favourite!

 

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